How to redesign a website after the new update


How to redesign a website after the new update

There area unit numerous different reasons why a little business owner might arrange to rebrand a website: poor conversions and/or sales, confusing navigation or associate obsolete style, to call some.
However, as I discussed in my previous journal the correct Reasons for Rebranding Your Business brand, it's essential to own sturdy reasoning, logic, and stats behind rebranding your business.

*For example, area unit poor conversions thanks to associate ineffective style or a glitchy looking cart?

*Is your web site obsolete or area unit you only bored of the color scheme?

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How to redesign a website after the new update
This guide can assist you 1st to perceive whether or not or not you would like to reinvent your business, and if you are doing, means to rebrand your web site within the only way doable.

I'm progressing to share a private example for this text. we tend the area unit rebranding our web site at the instant. we tend to determine this was a decent plan because:


• We're currently additionally targeting new entrepreneurs coming back from the company world likewise as desirous to charm to established entrepreneurs UN agency area unit able to up-level their business.

• it was time to update however we tend to gift our services on our home page. we tend to did not feel that we tend to be presenting our advantages enough in some areas.

• a number of the options and practicality of our existing web site were breaking down. it was time to upgrade and use newer technology to showcase our offerings.

• We've had some confusion around the sphenisciform seabird brand. Some folks see a woman's hair or are not quite clear on what it's.

Our opening move within the re-branding method was to administer our brand associate update.

In the coming back weeks, we'll be revealing our new web site and that I cannot look forward to the large reveal! And before you jump into the design method, 1st verify if this is often one thing that is required as explained next.

Part 1: Is It Time to Reinvent Your Business?

You'll have to require a decent, exhausting check up on your online presence. you would like to raise yourself the subsequent queries, however, it additionally helps to own outside opinions from purchasers, focus teams and social media followers-you might not have the foremost objective opinion.

1. Am I targeting a replacement form of audience/client?

2. is that the web site well-optimized for mobile? in step with Statista, over fifty-two of net traffic currently happens on a mobile device. If your online store is slow or appearance terrible on a smartphone, you've got tons to lose. the most effective thanks to checking if this stat is correct for you is to visualize your Google Analytics.

3. Have my merchandise or services drastically changed?

4. Is my bounce rate high? Google defines bounce rate by what percentage users leave the page they entered on, while not interacting with something. in step with a study by RocketFuel, average bounce rates area unit between twenty-sixth and seventieth for many websites.

Now, if your bounce rate is high on a Contact U.S. page, wherever a client merely needs your contact information and leaves, that is one issue. however if it's high on pages that you just need folks to remain on and act with, it is time to try to do a deep dive on why potential customers are not projected around.

5. Am I obtaining complaints regarding the planning or user experience?

6. will the style look outdated? the design and feel of web site design will amendment quickly and sometimes dramatically from one year to the consequent. Sites that were designed five years agone will virtually be secured they appear out of date currently.

If the name "Tupperware" conjures up pictures of avocado-colored plastic and 80s neighborhood parties, you are not alone. Tupperware struggled to charm to a contemporary audience however have done therefore by modernizing everything from their brand to their Pinterest-style imaging.

website redesign,website redesign process,web design,web design process,website design,how to design a website,wix website redesign,the website design process of webflow,website redesign strategy,ui design,design process,how to redesign a website,wix website redesign process,ux design,web design process 2019,website design process,graphic design,ecommerce website design process,design,responsive web design
How to redesign a website after the new update
Part 2: The Reinvention

If you have determined to start up the web site design method, you're certain associate exciting and difficult ride! Here are nine ways to accomplish your goals within the easiest method doable.

1. Complete a competitive analysis.

This is a vital step in several promoting and stigmatization processes. you must have done one after you were making your company.

This time check up on how briskly your competitors' web site load, or however user-friendly their navigation is. By exploring what you are up against, you'll do things higher once you are rebranding your business.

2. return your values and whole positioning.

Before hiring an internet designer, I extremely advocate revisiting your business values and whole positioning. Be clear on why you are in business within the 1st place, your values, and your mission.

It also provides a ton of thought to the impression you would like your web site guests to receive the instant they land on your site. however does one need your business to be perceived as? What whole temperament does one need to portray? What values does one need to be identified for?

By having a transparent understanding of those styles of stigmatization queries, you may currently have a transparent whole guide for your net designer to follow.

Here are some resources that may assist you during this process:

- realize Your Why: A sensible Guide for locating Purpose for You and Your Team additionally by Simon Sinek

- Building a StoryBrand: Clarify Your Message, therefore, Customers can Listen by Donald Miller

- Work with Maine as your business and promoting a mentor.

3. outline your goals.

Rebranding your business on-line is not only regarding the design and feel. you would like to enhance your client expertise.


Let's say you would like to gather a lot of email addresses. you'll have to make your mind up wherever to position your eNewsletter signup box or giveaway provide to compel guests to administer you their information.

If your goal is to convert a replacement form of shopper, you'll have to suppose the calls-to-action that may resonate best with them.

Whatever your goals area unit, they ought to be targeted on your customers' desires, not your own!

4. If it ain't skint, do not fix it.

We can get therefore held in refreshing and revamping that we tend to go too way. If you have received widespread attention and/or accolades for your business brand, why would you alter it?

If an explicit article in your journal gets tons of organic traffic, do not take it down simply because you're bored with it or need to target a replacement audience. It's even as necessary to grasp what to not amendment.

Always have your audience in mind. What area unit are they finding helpful and informative that helps them create a call on whether or not to try to business with you? it is not regarding you and your personal preferences. It's regarding them and what they have from you.

5. produce a style and content set up.

Depending on your audience, whole positioning and goals, you will be able to repurpose existing promoting collateral, otherwise, you might have to start from scratch.

Go over all of your style and duplicate components before the web site design method, therefore, you've got an associate correct inventory of what you would like to make.

6. Build a wireframe and model.

A wireframe could be a layout that shows what components are going to be on an internet page. you do not simply begin making menus, slapping on pictures and putting in place links on a live page. you would like to set up and visualize before you rebrand your web site, therefore users have the most effective expertise doable.

A model is additionally a visible illustration that has style and duplicate components, though the copy is often incontestable with a placeholder, as we've done here. We're still functioning on the electronic communication during this section, however, we tend to wished to set up out wherever it'd go.

7. Incorporate voice search into your SEO set up.

It's not enough to focus entirely on a copy any longer. folks need instant solutions once they are checking out one thing on-line.

As you reinvent your business, you must be thinking of the way to optimize your web site for voice search additionally to what folks area unit writing into the search box.

Many customers already use it to search out what they are trying to find and in step with ComScore, five-hundredths of searches are going to be performed this fashion by 2020.

Learn a lot of regarding voice search here.

8. create a mobile a prime priority.

A big a part of the web site design method is making certain your website appearance nice on any device, from desktops to smartphones. pictures and font sizes might look good on your pc however break or look jammed on a phone screen.

Always optimize and check for mobile devices whereas you rebrand your web site.

9. rent a knowledgeable company to assist.

Unless you are a promoting guru, rebranding your business is not a DIY project. There area unit too several necessary stigmatizations, programming and implementation components at stake.

You should think about hiring a full-service skilled net style and development company.


The website design method is associated with a repetitive one. you are not progressing to nail it with one version.

website redesign,website redesign process,web design,web design process,website design,how to design a website,wix website redesign,the website design process of webflow,website redesign strategy,ui design,design process,how to redesign a website,wix website redesign process,ux design,web design process 2019,website design process,graphic design,ecommerce website design process,design,responsive web design
How to redesign a website after the new update
By designing ahead and hiring the correct folks to induce the duty done, you will find yourself with a pretty and purposeful on-line presence you will be proud to share with the planet.

Susan Friesen, founding the father of the triumph net development and digital promoting firm eVision Media, could be a net Specialist, Business advisor, and Social Media authority. She works with entrepreneurs UN agencies struggle with having the shortage of information, talent and support required to make their online business presence.

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